Red, White, Blue And Pink
Americom Pro Rodeo Classic Is
Tough Enough To Wear Pink On January 20, 2007 At The Lakeland Center In Lakeland, FL
LAKELAND, Fla. -The Americom Pro Rodeo Classic and The Lakeland Center
are proud to participate in the Tough Enough to Wear Pink campaign to
raise money to support the fight against breast cancer. As a part of the
Saturday, January 20, 2007 evening performance festivities, there will be a
lot of folks wearing PINK, and proud of it! The Americom Pro Rodeo
Classic is riding back into The Lakeland Center for two performances on
Friday and Saturday, January 19-20, 2007 at 8:00pm.
Mention the word PINK at The Lakeland Center Box Office when making your
ticket purchases and event organizers will donate a portion of the
evening's sales to the American Cancer Society. Fans are also encouraged
to wear pink to be eligible for several PINK prize packs given away
throughout the performance.
The Americom Pro Rodeo Classic is a sanctioned PRCA event and features
top cowboys and cowgirls from across competing in 8 rodeo events.
Tickets are on sale now and are $27.00 for Gold Buckle seats, $20.00 for
reserved seats and $16.50 for general admission.
The concept of tough cowboys wearing pink might sound funny, but it is
what makes this campaign so special. Tough Enough to Wear Pink (TETWP)
is a yearlong western-industry campaign to raise awareness and funds for
breast cancer research. The campaign was founded by Terry Wheatley, a
breast cancer survivor, and Wrangler's special events director, Karl
Stressman, during the 2004 Wrangler National Final Rodeo.
For more
information visit Wheatley's website at toughenoughtowearpink.com/index.html.
Florida ranks third in the nation in the number of new breast cancer
cases per year and third in mortality due to breast cancer. Of all
diagnosed cases of breast cancer, 75% are among women 50 years or older.
Since 1940, breast cancer has been on the rise. An estimated 212,920 new
cases of invasive breast cancer are expected to occur among women in the
United States in 2006. An estimated 40,970 women will die from breast
cancer. It is also estimated that 1,720 men will be diagnosed, and 460
will die of breast cancer.
The Lakeland Center offers a full variety of sporting events, concerts
and shows. Located minutes between Orlando and Tampa in Lakeland,
Florida off I-4 on Lime Street, The Lakeland Center is a short drive
from anywhere in Central Florida. For complete directions call
(863) 834-6142. Regular box office hours are Monday-Friday 9:30am-5:30pm
and is open two hours prior to most events. For ticket information, call
the Box Office at (863)834-8111 or visit our website at
thelakelandcenter.com. Tickets
can also be purchased at any Ticketmaster outlet.
