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AVP Pro Beach Volleyball Announces New Tour Stop On 2007 Tour:
Dallas, TX
The AVP Cuervo Gold Crown Dallas Open marks the return of professional
beach volleyball to Texas and includes promoter partnership with Hicks
Sports Marketing Group.
Dallas, Texas (January 17, 2007) -- AVP, Inc., a lifestyle sports
entertainment company focused on professional beach volleyball, today
announced an agreement with Hicks Sports Marketing Group to bring the
fast-growing AVP Crocs Tour to Ameriquest Field in Arlington, Texas to
be titled the AVP Cuervo Gold Crown Dallas Open.
Dallas is the third new city announced for the 2007 AVP season
(Charleston, SC was announced on Dec. 8, 2006 and Glendale, AZ announced
on Jan. 3, 2007) and will make up one of 18 events nationwide. The
tournament is scheduled to take place April 19-22, 2007 in Arlington,
Texas, adjacent to Ameriquest Field.
AVP's Dallas debut features an integrated partnership with Hicks Sports
Marketing Group, who will actively promote and present the event. Hicks
Sports Marketing Group will be responsible for selling all local revenue
for the tournament, including tickets, concessions, sponsorships and
hospitality, with AVP maintaining control over all of its assets.
Tickets will be available for purchase in mid February on the official
AVP website: avp.com.
The AVP Cuervo Gold Crown Dallas Open will kick off with an open
qualifier on Thursday, April 19, 2007 and continue with the main draw
throughout the weekend, culminating with the men's and women's finals on
Sunday, April 2, 2007. More than 150 of the world's top men's and women's
beach volleyball professionals will compete in the tournament, televised
on Fox Sports Net.
At a press conference today, Hicks Sports Marketing Group Senior Vice
President Brad Alberts, AVP CEO and Commissioner Leonard Armato, and AVP
Professional Beach Volleyball Stars Holly McPeak and Jake Gibb announced
the agreement.
"Hicks Sports Marketing Group is very excited to be working with the AVP
in bringing professional beach volleyball back to Dallas," said Alberts.
"The AVP and Hicks Sports Marketing Group are committed to top quality
sports and entertainment, and volleyball fans all over Texas are going
to love seeing the quality of talent the AVP brings."
"We are thrilled to announce this new partnership enabling us to bring
The AVP Pro Beach Volleyball Tour back to the great state of Texas,"
said Armato. "We look forward to working with Hicks Sports Marketing
Group to bring the excitement and competition of the AVP Crocs Tour to
our fans in Dallas and surrounding areas and continue expanding the
popularity of the sport of pro beach volleyball."
About the AVP, Inc.:
AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports
entertainment company focused on the production, marketing and
distribution of professional beach volleyball events worldwide. AVP
operates the industry's most prominent national touring series, the AVP
Pro Beach Volleyball Tour, which was organized in 1983. Featuring more
than 150 of the top American men and women competitors in the sport, AVP
is set to stage 18 events throughout the United States in 2007. In
2004, AVP athletes successfully represented the United States during the
Olympics in Athens, Greece, winning gold and bronze medals, the first
medals won by U.S. women in professional beach volleyball. For more
information, please visit avp.com.
About Hicks Sports Marketing Group:
Formed in July 2006, Hicks Sports Marketing Group represents the Texas
Rangers, Dallas Stars, Mesquite Championship Rodeo and other Hicks-owned
interests in sports, media and real estate. In its new role as a
full-service marketing agency, Hicks Sports Marketing Group will now
represent a broad range of sports properties throughout the country.
Hicks Sports Marketing Group delivers a wealth of expertise in many
facets of the sports business: the selling and buying of advertising and
sponsorships, strategic branding and marketing, athlete and client
representation as well as its new venture in real estate development. |
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