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Red Distribution & Facedown Records Ink Exclusive Distribution Deal
Leading Independent Record Distributor Pacts With Premiere Metalcore Label
May 24, 2006 - New York, NY - RED Distribution and Facedown Records have
finalized terms for an exclusive distribution agreement it was announced
today by Bob Morelli, Executive Vice President and General Manager, RED
Distribution and Jason Dunn, President and Founder/Owner, Facedown Records.
Under the new agreement, RED will partner with Facedown to maximize
visibility and exposure for a variety of new and upcoming Facedown releases including
Flee The Seen, Inked In Blood, Nodes of Ranvier, Bloodlined Calligraphy, War of
Ages, A love for Enemies and others. RED and Facedown will collaborate on
integrated distribution campaigns combining marketing tools ranging from
t-shirts to album art to website design.
With a focus on long term development for artists on the Facedown roster, RED
will broaden the reach of the Facedown brand in both Christian and secular
hard music markets targeting existing and potential fan bases through a variety
of strategies ranging from traditional retail placement to new media
initiatives.
"We are excited to be in business with Facedown Records," said Mr. Morelli.
"Jason has tapped into one of the most vital emerging genres in the
contemporary music scene. He knows and loves his bands and their music and
he understands the needs and drives of their fans. Facedown is already
becoming one of the great lifestyle music companies in the world, a recognizable
imprint that's known and respected for the integrity of its signings and the power
of its music. I look forward to working with Jason and Facedown in bringing
the label to the next level and helping to find its artists the success they
deserve."
"I brought Facedown into this deal with RED based on RED's long running
history of excellence in the field of distribution," said Mr. Dunn. "Over the
years, I've seen what RED has accomplished with labels like Ferret, Metal Blade,
Victory, Trustkill, The Militia Group and others and I wanted to give the
artists on Facedown the opportunity to achieve that kind of credibility and success
through the power of a distribution system that believes in their art and
their music. RED has the creative vision and the distribution network in place
to give our artists and their fans the widest possible access to their music."
Facedown Records was founded nine years ago in Menifee, California by Jason
Dunn, the former drummer for No Innocent Victims. By 2003, Facedown had
grown to become one of the most viable labels on the SoCal metalcore scene with a
roster of bands appealing to both Christian and secular hard music audiences.
For the past seven years, the label has played host to an annual two-day
Facedown Fest in California showcasing the range and breadth of its roster. In
November 2005, an east coast version of the Facedown Fest was held in
Annapolis, Maryland.
The award-winning RED Distribution is the largest and most successful
independent distribution, sales and marketing company in the music industry.
The company is best known for its pro-active label support through a fully
integrated program of artist development, product management, sales,
promotion, and new media marketing services designed to enhance its clients'
efforts. It is the implementation of RED's forward thinking initiatives which
have continually led to rising sales, consistent growth, gold and platinum
status of the releases they distribute. RED Distribution is the independent arm of SONYBMG.
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