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BankAtlantic Center In Sunrise, FL To Undergo Major Capital Improvements
Improvements Will Lead To New Opportunities For Existing Partners
SUNRISE, FL. – Sunrise Sports & Entertainment announced today that the BankAtlantic Center will undergo a series of major capital improvements over the next 24 months.
The improvements – which will include a second LED ring, new branded Pillar Partner Vision LED endzone boards (dedicated solely to SSE’s Pillar Partners), a new all-inclusive club, two Las Vegas Style outdoor marquis’ and a new state-of-the-art scoreboard – are meant to keep the BankAtlantic Center fresh and up to date, provide new marketing opportunities for existing partners and to enhance the overall experience for all BankAtlantic Center patrons.
“These new improvements will greatly enhance the BankAtlantic Center and help maintain its position as one of the leading venues in the world,” SSE chief operating officer Michael Yormark said. “Not only will they greatly increase the fan experience at the BankAtlantic Center but there will also be new, technologically advanced inventory for our current dedicated marketing partners.”
Initial capital improvements are scheduled to be unveiled in April of
2007.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida . Home to more than 185 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center is consistently a top 15 U.S. venue according to Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of the Sinatra Theatre presented by BankAtlantic and three monthly South Florida publications: Live On Stage Credentials,Unrestricted and Panthers Insider.
The 2006-2007 Florida Panthers season is presented by the Seminole Casino - Coconut Creek. Upcoming home games include the New York Rangers (Dec. 21), Carolina Hurricanes (Dec. 24), Philadelphia Flyers (Dec. 27), and Montreal Canadiens (Dec. 29).
Upcoming events include Y-100 Jingle Ball (Dec. 16), MetroPCS Orange Bowl Basketball Classic (Dec. 30), Rod Stewart (Jan.12), Percussion Fusion (Jan. 14), Dancing With The Stars – The Tour (Jan. 24), Red Hot Chili Peppers (Jan. 31), Celtic Woman (Feb. 19), Smucker’s Stars On Ice (Feb. 16), Blue Man Group (Feb. 23), Justin Timberlake featuring Pink (Feb. 25), Placido Domingo (Mar. 7), Nickelback (Mar. 18).For group ticket information, please call (954) 835-SHOW.
2006-2007 acts at The Sinatra Theatre presented by BankAtlantic Woody Allen & New Orleans Jazz Band (Dec. 28), Frankie Valli (Jan. 7), Kenny G (Jan. 25), Julio Iglesias (Feb.14), Liza Minnelli (Feb.18), Patti LaBelle (Feb. 28), Paul Anka (Mar. 16) and Tom Jones (Apr. 13). For tickets please call (954) 835-CLUB. |
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