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Skateboarding
Icon Tony Hawk to Host New Radio Show on Sirius Satellite Radio.
Tony Hawk's Demolition Radio to Debut July 20
New York, July 16 /PRNewswire-FirstCall/ - SIRIUS,
the premium satellite radio
provider known for
delivering the very best in commercial-free music and sports
programming to cars and homes across the country, today announced a partnership
with record-breaking skateboard champion Tony Hawk. Hawk will become the first
host on SIRIUS Faction, the
innovative music channel created by SIRIUS
especially
for action sports enthusiasts.
Tony Hawk's Demolition Radio will broadcast from a custom-designed SIRIUS studio
at Hawk's new practice facility in California. Hawk will deliver his personal
slant on the action sports lifestyle that he is largely responsible for bringing
to the public consciousness. The show will launch Tuesday, July 20 at 6:00pm
ET and will be uncensored and commercial-free.
According to Forbes Magazine, Tony Hawk's brand generated $300 million in retail
sales in 2003. The Tony Hawk's Pro Skater video games have become one of the
most successful game series in the world. Hawk also enjoyed success with his
32-city US Boom Boom HuckJam action sports tour, which has successfully played
to sold-out arenas for the past two years.
"I am very excited about doing a show on SIRIUS Satellite Radio," said Hawk. "Music
has always been
a huge part of what I do, and now I can share my influences and
experiences with the world. It will also
fit in perfectly with SIRIUS Faction's
diverse format. Expect to hear interviews with interesting guests and
a wide
range of music from my world."
Scott Greenstein, President of Entertainment and Sports at SIRIUS, commented, "Tony
is the world's most visible action sport athlete and he's perfectly suited to
become Faction's first on-air host. Tony Hawk's Demolition Radio is yet another
example of
the cutting-edge programming available only on SIRIUS."
Over the next few months, SIRIUS will roll out
additional star athletes who are
slated to have their
own shows on Faction.
Tony Hawk's Demolition Radio is available with every SIRIUS subscription at no
extra charge. SIRIUS radios for the car and home are available at Radio Shack,
Best Buy, Wal-Mart, Circuit City and other electronics retailers around the country.
To learn more, listen to SIRIUS live or find a SIRIUS retailer in your area,
click on www.sirius.com.
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