The 411 For February 2008

2008 AVP Cuervo Gold Crown Crocs Tour Miami Open Coming To South Beach
The Kick-Off Event of the 2008 AVP Crocs Tour Season Will Take Place April 11 - 13, 2008

MIAMI, FL-HEAT Group Enterprises, a division of the HEAT Group responsible for promoting, presenting and producing events inside and outside the American Airlines Arena, and the AVP have today announced the return of professional beach volleyball to South Beach with the 2008 AVP Cuervo Gold Crown Miami Open. The tournament will be held April 11-13, 2008 on South Beach, at Ocean Drive and 8th Street. The event marks the kick off of the 2008 AVP Crocs Tour. The AVP last visited Miami in 2007 when the tour was hosted adjacent to the AmericanAirlines Arena at Bicentennial Park. Phil Dalhausser and Todd Rogers took home the 2007 men's title, and Misty May-Treanor and Kerri Walsh took home the women's title.

"We can't think of a better showcase for the 2008 AVP Cuervo Gold Crown Miami Open than the tropical paradise known as South Beach," said Executive Vice President of HEAT Group Enterprises Mike Walker. "We invite everyone to enjoy the AVP's top-notch athletes playing an engaging sport in a world class setting with a very distinctive South Florida ambiance. It's going to be quite the beach party."

As part of its multi-year integrated partnership with the AVP, HEAT Group Enterprises is the full local promoter in charge of the promotion and presentation of the 2008 event, including generating all local revenue for the tournament, and handling all ticketing, concessions, sponsorships and hospitality responsibilities.

"We are excited to build upon last year's successful event and build on our relationship with Heat Group Enterprises which is enabling us to bring the AVP Pro Beach Volleyball Tour back to South Beach and the great city of Miami," said Leonard Armato, CEO and Tour Commissioner. "We look forward to working with Heat Group Enterprises to bring the excitement and competition of the AVP Crocs Tour to our fans in Miami and surrounding areas and to continue expanding the popularity of the sport of pro beach volleyball."

The 2008 AVP Cuervo Gold Crown Miami Open event runs April 11-13th with the men's and women's finals on Sunday, April 13. The details of the television component of the event are still in negotiations and an announcement will be made with those details once they are complete. More than 150 of the world's top men's and women's beach volleyball professionals will compete in the tournament.

Tickets go on sale February 15, 2008 online at AAArena.com Ticketmaster.com and at avp.com . General admission tickets will be priced at $25.00 and reserving seating will be priced at $45.00. Additionally, group tickets will be offered at a discounted price.

About AVP, Inc.:
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launching in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company¹s stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit avp.com.

About HEAT Group Enterprises:
HEAT Group Enterprises is responsible for the presenting, promoting or producing all the non-basketball events at the AmericanAirlines Arena-South Florida's Waterfront Showplace and proud home of the 2006 NBA Champion Miami HEAT. The state-of-the-art facility has presented concerts of world renowned artists such as Madonna, U2, Mariah Carey, Rolling Stones, Luis Miguel, Bruce Springstein, Paul McCartney and Shakira, and recurring productions of family shows including the Circus, Disney on Ice, the Wiggles and the Harlem Globetrotters. The Arena has also played host to several live televised mega events including the 2004 and 2005 MTV Video Music Awards and continues to showcase popular Latin productions including Amor a la Musica, Premio Nuestro and the Latin Grammy Awards. The AmericanAirlines Arena also has an intimate setting, the Waterfront Theatre, a 3,000-5,600 seat venue that can also be used for private performances, dinner theatre or general session. For more information, please visit AAArena.com.