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AVP Announces CROCS' Five Year Extension Of Title Sponsorship Of CROCS Cup Through 2012
Crocs, Inc. To Continue As The "Official Tour Title Sponsor And
Exclusive Footwear Company Of The AVP" Through 2012.
LOS ANGELES, Calif. -Sept. 10 , 2007 - The AVP, Inc., a lifestyle
sports entertainment company focused on professional beach volleyball,
today announced a five-year extension to its sponsorship agreement with
Crocs, Inc. Crocs will continue on as the "Official Tour
Title Sponsor and exclusive footwear sponsor of the AVP Tour" as well as
extending the AVP Crocs Cup through 2012.
"Extending our title sponsorship with Crocs for an additional five years
is an exciting milestone for us and we are thrilled to continue working
with Crocs as they have been an excellent partner in helping us reach a
larger audience, and created even more excitement around our events,"
said Leonard Armato, chief executive officer and commissioner of AVP.
"Crocs has been a partner of the AVP Tour since 2006 and we are very
excited to be a part of the company's active marketing and retail
campaigns. Crocs combines technology with comfort to produce
one-of-a-kind lifestyle products that fit perfectly with the AVP brand
and events. We not only appreciate Crocs' involvement to date, but
enthusiastically look forward to continuing our mutually beneficial
relationship over the next five years."
"The tremendous growth and demographic footprint of AVP make this
partnership an excellent fit for the Crocs™ brand and we are excited
to extend our partnership with AVP," said Ron Snyder, chief executive
officer of Crocs, Inc. "The AVP Crocs Tour's popularity and exciting
future continue to make this title sponsorship attractive to a strong
and growing company like Crocs."
The Crocs Cup is a season-long competition which awards the top men and
women's teams with the most Crocs Cup points an exclusively designed
trophy for the AVP Crocs Tour from Tiffany & Co. as well as additional
prize money. Crocs has been a sponsor of the AVP Pro Beach Volleyball
Tour since 2006.
Other highlights of the deal include:
* 5 year deal exclusivity as the "Official Title Sponsor and
exclusive Footwear of the AVP"
* Extension of the AVP Crocs Cup
* Broader Crocs activation through avp.com and presence in AVP's
DigTV units.
* A multi-faceted licensing agreement covering the development and
sale of AVP branded footwear that will be available through Crocs retail
networks.
* Major television presence including commercial units, vignette
and billboards.
* Major on-site presence with signage, product sales and
interactive volleyball court that will feature skills challenges,
clinics, tournaments and media events.
* AVP branded product for AVP's use
About the AVP, Inc.:
AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports
entertainment company focused on the production, marketing and
distribution of professional beach volleyball events worldwide. AVP
operates the industry's most prominent national touring series, the AVP
Pro Beach Volleyball Tour, which was organized in 1983. Featuring more
than 150 of the top American men and women competitors in the sport, AVP
is set to stage 18 events throughout the United States in 2007. In
2004, AVP athletes successfully represented the United States during the
Olympics in Athens, Greece, winning gold and bronze medals, the first
medals won by U.S. women in professional beach volleyball. For more
information, please visit avp.com.
About Crocs, Inc.:
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of
footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs' proprietary closed-cell resin,
Croslite™, which represents a substantial innovation in footwear. The
Croslite™ material enables us to produce soft, comfortable,
lightweight, superior-gripping, non-marking and odor-resistant shoes.
These unique elements make Crocs™ footwear ideal for casual wear, as
well as for professional and recreational uses such as boating, hiking,
hospitality and gardening. The versatile use of the material has enabled
us to successfully market our products to a broad range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with
colorful snap-on products specifically suited for Crocs™ shoes.
Today, more than 1,100 Jibbitz(tm) designs are available to consumers
for personalizing and customizing their Crocs™ footwear.
Crocs™ shoes are sold in more than 80 countries and come in a wide
array of colors and styles. Please log onto crocs.com for additional information. |
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