AND 1 Mix Tape Tour 2007 Nets Old Spice As Presenting Sponsor Outdoor Venues Announced For 10-City Summer Tour Tickets On Sale Now
ALISO VIEJO, Calif., May 30 /PRNewswire/ -- Old Spice has signed on as the presenting sponsor of this year's AND 1 Mix Tape(R) Tour, the original street basketball entertainment tour featuring the world's best playground players. Embarking on a nationwide 10-city tour from June 16 through August 25, the AND 1 Mix Tape Tour tips off in New York City and will travel across the United States with its best team yet playing against summer league all stars from city to city.
As presenting sponsor, Old Spice will have a prominent presence in the AND 1 Mix Tape Tour's marketing including national print ads, the ESPN show Streetball: The AND 1 Mix Tape Tour Presented by Old Spice, and online at AND1.com. Old Spice is the latest brand to join the AND 1 Mix Tape Tour sponsorship lineup, which also includes Gatorade, Wrigley's and ESPN as the television partner. Also joining the marketing mix are SLAM Magazine and XXL, who have been tabbed as the official media partners for this summer's tour. These partnerships will result in heavy cross-promotion across both properties and will be reflected via print and online campaigns.
Returning to its blacktop roots this summer, the 2007 AND 1 Mix Tape Tour will be held in high-profile outdoor venues at each of the tour's 10-city stops. Tickets for each stop are on sale now. For more information, check out AND1.com.
"We are thrilled to bring the tour back outdoors to the blacktop," said Mark Woolsey, AND 1 General Manager and CMO. "At the end of the day, it's the fans that will benefit the most. By going outdoors, fans will be closer to the action and tickets will be more affordable and accessible."
The 2007 AND 1 MIX TAPE TOUR SCHEDULE*
City Venue Date
New York Coney Island 6/16/07
Boston Bayside Expo Center 6/23/07
Atlanta Turner Field 6/30/07
Philadelphia Festival Pier 7/14/07
Washington D.C. City Center Parking Lot 7/21/07
Detroit Cadillac Square 7/28/07
Chicago Soldier Field 8/04/07
Dallas Star Parking Lot 8/11/07
San Francisco TBD 8/18/07
Los Angeles Queen Mary 8/25/07
* Schedule subject to change
Now in its eighth year, the AND 1 Mix Tape Tour has celebritized streetball players and made them international icons, including original AND 1 streetball legend Skip to My Lou (also known as Rafer Alston of the Houston Rockets), who will be making guest appearances throughout the summer. AND 1's series of basketball videos and DVDs known as the 'AND 1 Mix Tapes' have attained cult status among hard-core ball players. AND 1 Mix Tape Volume 10 will launch this summer.
About AND 1:
Founded in 1993, AND 1 makes basketball footwear and apparel for players with serious game. The company that first made its mark in the apparel industry with a line of "in your face" trash talk tee shirts now offers a complete product line for basketball players, including on-and off-court performance shoes, shorts, tees, sleeveless tees, pants, team uniforms, licensed collegiate gear and accessories. AND 1 endorsers include 2006 - 2007 NBA Most Improved Player Monta Ellis of the Golden State Warriors, and star of AND 1 Mix Tape™ Volume 1, Rafer Alston of the Houston Rockets.
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