The 411 For July 2007

AVP Crocs Pro Beach Volleyball Tour Unveils avp.com Mosaic Website Provides Fans With Opportunity To Watch Multiple Matches Via Live Streaming Video


LOS ANGELES, July 3, 2007 - The AVP Crocs Pro Beach Volleyball Tour today announced the launch of avp.com Mosaic, the newest web site technology increasing the sport's exposure through avp.com. The technology will allow subscribers the ability to watch up to four live matches at once online.

Now, beach volleyball fans with broadband connections will be able to watch multiple live matches simultaneously on avp.com throughout the 2007 season. The new avp.com Mosaic is powered by Major League Baseball Advanced Media (MLBAM), and allows fans to view up to four live matches at once during each tournament's main draw competition.


Exclusive avp.comTV & avp.com Mosaic FREE Offer - Log on here: (click link below)

https://secure.avp.com/enterworkflow.do?flowId=registration.profile.

From July 6 - 8, 2007 during the AVP Crocs Tour event being held in Seaside
Heights, NJ, avp.com is offering an exclusive opportunity for registered
users to access live tournament coverage on avp.comTV and avp.com Mosaic
for FREE. Fans can get their all-access ticket to live video during the Seaside Heights Open by becoming a registered user for free on avp.com.

Kerri Walsh

The avp.com Mosaic product is an extension of the technology found on MLB.com but is unique in that it offers live steaming video from the browser instead of video that must be downloaded. The AVP is one of the first major professional sports to provide such video access to its fans. The subscription is offered for the entire season or with a four-day pass.

"It is an evolutionary process. As things go on, we see what works, and we encourage people to participate on the blogs and tell us what they like and what they don't," said Joe Inzerillo, Senior VP, Multimedia & Distribution for MLBAM. "We designed the avp.com Mosaic gathering site to be as flexible as possible so we can have the ability to move if something is historical or something is happening"

Along with avp.com Mosaic, the benefits offered to avp.comTV subscribers
include:

* Watch live coverage of the 2007 AVP Crocs Tour tournament finals.

* Access on-demand, archived event coverage from 2007 tournament finals.

* Catch bonus semifinal coverage from select tournaments.

* Follow main draw action from four courts at once with AVP.com Mosaic.

* Experience classic AVP matches from years past.

As the fan base of the AVP and the sport of beach volleyball continues to grow, the new avp.com serves as a portal to enhance the fan experience. AVP's re-launch of its web site came in conjunction with the start of the 2007 AVP Crocs Tour, an 18-stop professional beach volleyball tour.

"We are thrilled with the new avp.com Mosaic the AVP is now able to offer because of the relationship we have formed with MLBAM," said Leonard Armato, CEO and Commissioner of the AVP. "The new technology will offer a combination of deeper content, rich media, community functionality, and will enhance the user experience and make avp.com a daily destination for AVP fans."

Additional features of the new avp.com include:

* avp.comTV - Live Video Coverage; fans can follow live action on avp.com of up to four live events.

* One stop shop for AVP Ticketing - Tickets for all events are available online and can be ordered and printed directly from the website. The main ticketing page includes links to event details for each stop on the AVP Crocs Tour.

* Tour Event Pages - Every stop on the AVP Crocs Tour has its own area complete with a Gameday Central featuring previews, scores, stats, recaps and multimedia features, as well as ticketing and venue information.

* Expanded Player Profiles - Fans can study the statistics of Tour veterans like three-time Olympic gold medalist Karch Kiraly and Olympic bronze medalist Holly McPeak, in addition to Tour newcomers like 2006 AVP Rookies of the Year April Ross and Logan Tom. Player profiles will feature video clips, pictures, headlines, season/career statistics and biography data.

* New Multimedia Features - These include a main video page updated regularly with new clips and videos, and expansive photo galleries.

* Volleyball Nation - The new avp.com can help beach volleyball fans connect with friends, start their own leagues, post messages, win prizes on the AVP E-Team, and sign up for Volleyball Nation newsletters. Additional community features will be added that allow fans to generate their own content and grow networks of like-minded fans and participants.

* avp.com Shop - The new avp.com brings a new AVP.com shop. Fans can start the season in style by purchasing 2007 AVP merchandise online.

* avp.com Mobile - New for avp.com in 2007, fans can now put their favorite players on their mobile wallpaper. Fans can expect even more for 2007 including fan mobile voting at the tournaments.

The AVP Crocs Tour is coming off a year in which its fan base increased more than 50 percent. When compared with last year's Tour, the 2007 AVP Crocs Tour will feature two additional events (18 total), nine new cities, and a record $4 million in prize money to be split equally between the women and men. All events will be televised on NBC and FOX Sports Net, and online on the new AVP.com.

About the AVP, Inc.:

AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP is set to stage 18 events throughout the United States in 2007. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first
medals won by U.S. women in professional beach volleyball.

For more information please log onto: avp.com.