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AVP Announces Three-Year Extension Of Sponsorship Deal With Nature
Valley Granola Bars
Nature Valley Granola Bars become the "Official Natural Energy Source
of the AVP" through 2009 and product packaging to feature AVP athletes.
LOS ANGELES, CA - AVP, Inc. , a lifestyle sports
entertainment company focused on professional beach volleyball, today
announced a three-year extension to its sponsorship agreement with
Nature Valley Granola Bars, making it the "Official Natural Energy
Source of the AVP Tour" through 2009.
Nature Valley Granola Bars has been a sponsor of the AVP Pro Beach
Volleyball Tour since 2003. The brand, which encourages a healthy,
active, outdoor lifestyle through its products, shares the AVP's
commitment to world-class athletic competition.
"We are thrilled to extend our successful relationship with Nature
Valley," said Leonard Armato, CEO and commissioner of the AVP. "Nature
Valley has been a great partner of the AVP Tour since 2003 and through
the company's active and robust marketing and retail campaigns, they
have helped us to reach to a larger audience and created even more
excitement about the events. We not only appreciate Nature Valley's
involvement to date, but enthusiastically look forward to continuing our
mutually beneficial relationship over the next three years."
"We are excited to continue our partnership with AVP," said Robin
Karkowski-Schelar, Marketing Associate, Nature Valley Granola Bars.
"Nature Valley is committed to helping make nature enjoyable and
accessible for everyone. The AVP's unique on-beach experience aligns
well with our core consumers active lifestyle."
Other highlights of the deal include:
* Three year deal exclusivity as the "Official Natural Entergy
Source of the AVP" in the category of all grain, cereal and energy bars
* AVP-themed packaging of Granola Bar Boxes to feature AVP
Athletes and the '07 Tour scheduled to hit retails stores before July
* Television presence, including commercial units during network
and cable television
* Player likeness and AVP logo usage rights in "Where's Your's"
campaign
* Promotions with retail partners
* sampling booth in Sponsor Village at each Tour location
The sponsorship deal will also include integrated activation and
marketing programs that incorporates AVP imagery throughout national
outlets.
About the AVP, Inc.:
AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports
entertainment company focused on the production, marketing and
distribution of professional beach volleyball events worldwide. AVP
operates the industry's most prominent national touring series, the AVP
Pro Beach Volleyball Tour, which was organized in 1983. Featuring more
than 150 of the top American men and women competitors in the sport, AVP
is set to stage 18 events throughout the United States in 2007. In
2004, AVP athletes successfully represented the United States during the
Olympics in Athens, Greece, winning gold and bronze medals, the first
medals won by U.S. women in professional beach volleyball. For more
information, please visit avp.com.
About Nature Valley Granola Bars:
Since 1975, Nature Valley Granola Bars has used wholesome ingredients to
make the best tasting granola bars around. Featuring 7 different types
of products, including cereal, Nature Valley provides snacks for people
who want to enjoy a healthy, active, outdoor lifestyle. |
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