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Banana Boat Signs On As The Official Suncare Of The AVP
Agreement creates new King of the Court Tournament and integrates Banana
Boat throughout the 2007 AVP Pro Beach Volleyball Tour
LOS ANGELES, CA - AVP, Inc. a lifestyle sports
entertainment company focused on professional beach volleyball, today
announced it has made Banana Boat the Official Suncare of the 2007 AVP
Tour.
Vice President of Marketing for Banana Boat Suncare, Jean Fufidio,
stated, "We are very pleased to be sponsoring the 2007 AVP Tour
featuring top volleyball athletes playing outdoors. Volleyball is an
exciting and growing sport, enjoyed by thousands of consumers. Banana
Boat is a perfect partner with volleyball because of its Sport product
with patented AvoTriplex technology that provides powerful, long-lasting
UVA and UVB protection that doesn't quit."
Banana Boat and the AVP will create the amateur "King of the Court"
volleyball tournament, a contest open to the public and held at nine
Tour events. Promoted via radio and on-site advertising, the tournament
will allow teams of two players the chance to compete for an all
expenses trip to Las Vegas (Sept. 7-9, 2007) for the "King of the Court"
Finals. The finals consist of nine teams who will compete for "King of
the Court" title.
"The AVP is synonymous with the sun and the sand, which is precisely why
it's such a unique, fun sport," said Leonard Armato, CEO and
commissioner of the AVP. "Therefore, it only seems natural that the best
sunscreen on the beach - Banana Boat - would partner with the AVP to
heighten the already fan-friendly experience any AVP event provides. We
are extremely excited to announce this partnership with Banana Boat as
the Official Suncare of the 2007 AVP Tour."
About the AVP, Inc.:
AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports
entertainment company focused on the production, marketing and
distribution of professional beach volleyball events worldwide. AVP
operates the industry's most prominent national touring series, the AVP
Pro Beach Volleyball Tour, which was organized in 1983. Featuring more
than 150 of the top American men and women competitors in the sport, AVP
is set to stage 18 events throughout the United States in 2007. In
2004, AVP athletes successfully represented the United States during the
Olympics in Athens, Greece, winning gold and bronze medals, the first
medals won by U.S. women in professional beach volleyball.
For more
information, please visit AVP.com. |
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