Music/Entertainment 411 - April 2007

AVP Esurance Tampa Open Hits St. Pete Times Forum May 31 - June 3, 2007 Tickets Now On Sale

Professional Beach Volleyball Tournament Featuring Misty May-Treanor and Kerri Walsh Will Take Place on Arena Grounds; Esurance Announced as Title Sponsor of Event.

AVP, Inc., a lifestyle sports entertainment company focused on professional beach volleyball, today announced an agreement with the St. Pete Times Forum and the National Hockey League's Tampa Bay Lighting to bring the fast-growing AVP Crocs Tour to the Bay Area. Esurance, a direct-to-consumer auto insurance
company, has been named as the title sponsor of the Tampa Bay event.

The AVP Esurance Tampa Open marks the debut of AVP professional beach
volleyball in Tampa. At a press conference today, Tampa Bay Lightning and St. Pete Times Forum President Ron Campbell, AVP Representative Gabby Roe, and AVP Professional Beach Volleyball stars Phil Dalhausser and Jen Kessy-Boss announced the agreement.

The new AVP Tour stop in Tampa is one of 18 nationwide events that make up the 2007 AVP Crocs Tour. The Tampa tournament will take place May 31-June 3, 2007 on the grounds of the St. Pete Times Forum, home of the Tampa Bay Lightning. As part of the new integrated partnership, the St. Pete Times Forum and the Tampa Bay Lighting will actively assist with the promotion and presentation of the Tampa AVP event, as well as assist in selling all local revenue for the tournament, including tickets, concessions, sponsorships and hospitality.

"The AVP is thrilled to bring professional beach volleyball to Tampa and we look forward to working with the Tampa Bay Lightning on this endeavor," said AVP General Manager Gabby Roe. "Florida has always embraced the growing sport of professional beach volleyball and we can't wait to bring the excitement and action of the AVP Crocs Tour to fans in another part of the state."

"We are excited to welcome this tournament to the grounds of the St. Pete Times Forum", said Ron Campbell, President of the Tampa Bay Lightning and the St. Pete Times Forum. "This event is a first for Tampa, and we look forward to it as we continue to aggressively pursue bringing the best sports and entertainment events in the nation to the Bay Area", he continued.

Gary Tolman, Esurance's CEO stated, "Esurance is very proud to support the AVP in Tampa. The associates at our Tampa office look forward to watching the pros take it to the net. Because we offer our auto insurance online, supporting healthy competition that 'takes it to the net' seems rather fitting."

The AVP Esurance Tampa Open will kick off with an open qualifier on Thursday, May 31, 2007 and continue with the main draw throughout the weekend,
culminating with the men's and women's finals on Sunday, June 3. More than 150 of the country's top beach volleyball players, including Olympic Gold medalists Kerri Walsh and Misty May-Treanor will compete in the tournament, which will be televised on Fox Sports Net.
About the AVP, Inc.:

AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP is set to stage 18 events throughout the United States in 2007. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first
medals won by U.S. women in professional beach volleyball. For more
information, please visit AVP.com.

Tickets for the AVP Esurance Tampa Open are now on sale at the McDonald's Box Office at the St. Pete Times Forum and all Ticketmaster Outlets. To order tickets by phone, call Ticketmaster at (813) 287-8844 or (727) 898-2100. Day passes are available at the following prices: Limited reserved courtside seats are $44.75, general admission seating is $24.75, children under 18 and college students with identification are $13.75. Prices do not include service charges.

For more information please call (813) 301-2500 or visit stpetetimesforum.com or visit avp.com.