Entertainment 411 - September 2006



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Chicago Legend Dick Butkus Launches Official Website

DickButkus51.com Debuts as Bears Season Kicks Off

CHICAGO, Sept. 7 /PRNewswire-FirstCall/ -- FansEdge.com, the internet subsidiary of Dreams, Inc., is pleased to announce the launch of DickButkus51.com, the official website of Pro Football Hall of Fame member and Chicago Bears legend Dick Butkus. FansEdge.com will serve as the back-end operator of the website and was integral in the design and content.

The website, which features Butkus' biography, career statistics, photos, and online fan store (ShopButkus.com), went live just in time for the Bears' 2006 regular season opener against their NFC North division foe, the Green Bay Packers, on September 10, 2006.

As the NFL's oldest rivalry is renewed, Bears fans can visit DickButkus51.com to learn more about Butkus, one of the most storied players in the 85-year-old, 170-game Packers-Bears rivalry. Known for his all-out style of play, he was without peer when it came to tackling -- and punishing -- opposing ball carriers. MacArthur Lane, a Packers running back who played against Butkus once said: "If I had a choice, I'd sooner go one on one with a grizzly bear. I pray that I can get up every time Butkus hits me."

After starring as an All-American middle linebacker for the University of Illinois, Butkus became a starter at the same position with the Chicago Bears in 1965, his rookie season. His coach was team founder, George "Papa Bear" Halas, and his star teammate, and fellow rookie, was Hall of Fame-bound running back Gale Sayers. In the ensuing nine years, Dick Butkus carved out a legacy of intensity and intimidation that more than lived up to the Bears' moniker of Monsters of the Midway.

When knee injuries ended Dick Butkus' playing days, he went on to success in motion picture and television roles, including a series of advertisements for Miller Lite that made "Less Filling, Tastes Great!" a household phrase. He was inducted into the Pro Football Hall of Fame in 1979 and was voted to the NFL's All-Time Team in 2000.

Today Dick Butkus divides his time between his family, acting career, and the charities he supports. He remains a Chicago icon and DickButkus51.com is a fitting tribute to the player many NFL fans consider the greatest middle linebacker of all time.

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