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Verizon Wireless To Sponsor 2006 Dew Action Sports Tour
Dew Action Sports Tour Announces Two-Year Deal with
Verizon Wireless as
Associate Level Partner and Presenting Sponsor of Dew Tour Music
NEW YORK - June 6, 2006- The Dew Action Sports Tour, the
first season-long
professional multi-sport tour for action sports, today announced Verizon
Wireless as associate sponsor and presenting sponsor of Dew Tour music.
As associate partner and presenting sponsor of Dew Tour
Music, Verizon
Wireless receives Tour-wide category
exclusivity and fully integrated
marketing benefits, exclusive
event and music content, television ads,
print promotion,
event signage and branding, online assets, grassroots
marketing elements, hospitality, and inclusion in the Tour's
multi-million
dollar marketing campaign. Verizon Wireless
will also present the music
stage in the Dew Action Sports
Tour's Festival Village. Last season, the
music stage hosted bands such as Hoobastank and The All-American Rejects.
"We are thrilled to have Verizon Wireless on board," said Wade Martin,
General Manager of the Dew Action Sports Tour. "This is
a great fit, and V
CAST provides us with yet another distribution outlet to share the Dew Tour
with fans of the sports and music."
"The Dew Action Sports Tour offers a multi-faceted opportunity
to promote
our brand to customers who have already incorporated wireless service into
their lifestyles, "said Suzy Deering, Director of Media and Sponsorships.
"Opportunities
like this are unique in that Verizon Wireless can showcase
both V CAST and V CAST Music in a venue that caters to both music and action
sports fans."
The 2006 Dew Action Sports Tour schedule, events and locations are as follows:
DATE EVENT
LOCATION:
June 22-25 Panasonic Open
Louisville, Ky. - Kentucky Expo Center
July 13-16 Right Guard Open Denver,
Co. - Pepsi Center
Aug. 17-20 Vans Invitational
Portland, Ore. - Rose Quarter
Sept. 7-10 Toyota Challenge San
Jose, Calif. - HP Pavilion
Oct. 12-15 PlayStation Pro
Orlando, Fla. - TD Waterhouse Centre
Owned by NBC Universal and Live Nation, the Dew Action
Sports Tour debuted
in June 2005, and consists of five major, multi-sport events with a
cumulative points system, a $2.5
million competitive purse - the largest in
action sports - and
an additional $1 million bonus pool based upon year-end
standings. NBC and USA Network combine for exclusive Dew Action Sports Tour
coverage with the largest combined network and cable commitment in action
sports. The Tour features skateboarding (park and vert), BMX (park, vert,
and dirt) and freestyle motocross, and at season's end, the Tour awards
champions in the six combined disciplines with the Dew Cup. Key lifestyle
elements at each Tour event's festival village includes live cutting-edge
music, video gaming, and interactive events.
More than 150 of the top action sports athletes in the world will return for
the second season of the Dew Action Sports Tour to compete for the Dew Cup.
The Tour's inaugural season champions include Kenny Bartram (Freestyle
Motocross),
Jamie Bestwick (BMX Vert), Ryan Guettler (BMX Park and BMX
Dirt), Bucky Lasek (Skateboard Vert) and Ryan Sheckler (Skateboard Park).
Live Nation, formerly Clear Channel Entertainment, will be an integral
partner on the Dew Action Sports Tour, lending its considerable expertise in
live event touring and promotion, including a wide range of off-channel
assets including Clear Channel's Radio, Outdoor and Music divisions.
The Dew Action Sports Tour returns all of its founding partners from year
one, including Mountain Dew (tour title sponsor); and Panasonic, Right Guard
Xtreme, Vans, Toyota and PlayStation (event title sponsors). Associate
partners include MasterCard, Mongoose, OXY Acne Solutions, Peanut Chews
and Slim Jim.
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