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Yamaha Signs On As Official Supplier To The Dew Action Sports Tour
Dew Action Sports Tour Announces Multiyear Deal with Official Motorcycle
Supplier
NEW YORK - May 30, 2006 - The Dew Action Sports Tour, the first-ever,
season-long professional multi-sport tour in action sports, has added Yamaha
to its roster of official suppliers.
As an official supplier of the Dew Action Sports Tour, Yamaha receives
Tour-wide motorcycle category exclusivity and fully integrated marketing
benefits, including television ads, print promotion, event signage and
branding, online assets, grassroots marketing elements, hospitality, and
inclusion in
the Tour's multi-million dollar marketing campaign. Yamaha
will also run an interactive "Learn to Ride" course on-site at the Dew
Action Sports Tour's Festival Village, teaching kids how to ride electric
start TT-R 50 and 90 dirt bikes.
"Yamaha is a leader in the motorcycle industry and has been involved in
action sports since their inception," said Wade
Martin, general manager of
the Dew Action Sports Tour. "We
are thrilled to have Yamaha onboard for the
2006 season and beyond as we continue to grow and develop the Dew Action
Sports Tour brand."
"Our involvement in the Dew Tour is a natural for us given our broad product
line up and it's overall appeal to the action
sports community, " said Bob
Starr, Corporate Communications Manager, "and providing our young future
customers the opportunity to learn to ride onsite is just icing on the
cake."
The Dew Action Sports Tour schedule, events and locations are as follows:
DATE EVENT
LOCATION:
June 22-25 Panasonic Open
Louisville, Ky. - Kentucky Expo Center
July 13-16 Right Guard Open Denver,
Co. - Pepsi Center
Aug. 17-20 VansR Invitational
Portland, Ore. - Rose Quarter
Sept. 7-10 Toyota Challenge San
Jose, Calif. - HP Pavilion
Oct. 12-15 PlayStationR Pro
Orlando, Fla. - TD Waterhouse Centre
Owned by NBC Universal and Live Nation, the Dew Action Sports Tour debuted
in June 2005, and consists of five major, multi-sport events with a
cumulative points system, the biggest competitive purse in action sports,
and a $1 Million Bonus Pool based upon year-end standings. NBC and USA
Network will combine for exclusive Dew Action Sports Tour coverage with the
largest combined network and cable commitment in action sports. The Dew
Action Sports Tour's three sports include skateboarding (park and vert), BMX
(park, vert, and dirt) and freestyle motocross. At season's end, the Tour
awards champions in the six combined disciplines of skateboarding, BMX and
freestyle motocross with the Dew Cup. Key lifestyle elements at each Tour
event's festival village will include live cutting-edge music, video gaming,
and interactive events.
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