Entertainment 411 - June 2006



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AVP Announces Debut Of Lake Tahoe Event (September
14-17, 2006) Will Close 2006 Crocs Tour Season

AVP Beach Volleyball Tour will make its first stop ever in Lake Tahoe and will include a promoter partnership with MontBleu Resort Casino& Spa


LOS ANGELES - June 7, 2006 - AVP Pro Beach Volleyball Tour, Inc., a wholly-owned subsidiary of AVP, Inc., a lifestyle sports
entertainment company focused on professional beach volleyball, announced today they are joining forces with MontBleu Resort Casino & Spa to bring the fast-growing AVP Tour to Lake Tahoe this summer for the AVP Lake Tahoe Best of the Beach, September 14-17, 2006.

The top professional beach volleyball athletes will be
competing for the title of AVP Best of the Beach in the final
event of the 2006 AVP Crocs Tour. The double-elimination invitational is an opportunity for eight of the top men's and women's teams to compete. The tournament will be televised
on FOX Sports Net. The AVP Lake Tahoe Best of the Beach
will kick off on Thursday, September 14 and continue through
the weekend with the men's and women's finals on Sunday, September 17, 2006.

It marks the first time the AVP will stop in Lake Tahoe. It also
features a promoter partnership with MontBleu Resort
Casino & Spa in which MontBleu will be responsible for
selling all local inventory for the tournament, including tickets, concessions and hospitality.

"We are excited to bring the AVP Tour to Northern Nevada, especially the beautiful city of Lake Tahoe," said Leonard
Armato, CEO and Tour Commissioner. "We realize that the
sport of volleyball is highly regarded in this area and we feel
Lake Tahoe is the perfect setting to culminate a great season. We are thrilled to be partnering with the terrific MontBleu Resort Casino & Spa. It is through successful promoter partnerships like this that we are able to bring the sport and entertainment of beach volleyball to many cities; thus, reaching a larger
audience."

The four-day event will take place at the new MontBleu Sports Pavilion, which will be configured to accommodate more than 4,000 people.

"We are honored that AVP has chosen MontBleu to host the
Lake Tahoe debut of this incredibly successful tour," said Joe Yung, director of development for Columbia Sussex, MontBleu's parent company. "Having just recently celebrated our grand opening, we are already seeing MontBleu becoming one of the hottest and hippest destinations in the area, making the partnership with the AVP Tour a perfect fit not only for us but
also for our guests."

About AVP Pro Beach Volleyball Tour, Inc.

AVP Pro Beach Volleyball Tour, Inc. is a lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent
volleyball tour in the United States, the AVP Crocs Tour.
Featuring more than 200 of the top American men and women
competitors in the sport, AVP will hold 16 AVP Crocs Tour
events throughout the United States in 2006. In 2004, AVP athletes successfully represented the United States during
the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information please log onto: avp.com.

About MontBleu Resort Casino & Spa:

MontBleu Resort Casino & Spa brings a new level of style and
sophistication to the picturesque surroundings of Lake Tahoe, creating a casino-resort experience that has not been previously available in the popular tourist destination. With its hip, "metro-cool" atmosphere, the 440-room MontBleu (formerly known as Caesars Tahoe) features seven distinct restaurants and four
chic nightlife venues, in addition to a newly-remodeled, 40,000 square-foot casino and a brand new poker room.


MontBleu is owned by Columbia Sussex Corp. For more information please visit montbleuresort.com .

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