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AVP Signs Southern California Toyota Dealers As Official Automobile
Sponsor
Agreement Makes Southern California Toyota Dealers "Official Automotive
Sponsor" for Four of the Southern California event stops on the 2006 AVP
Crocs Tour Event and Title Sponsor of Hermosa Beach Open
LOS ANGELES - June 6, 2006 - The AVP Pro Beach Volleyball Tour, Inc.
today announced that the Southern California Toyota Dealers will join
the 2006 AVP Crocs Tour, the national touring series that features more
than 200 of the nation's top male
and female professional beach
volleyball players, as the official automotive sponsor for the four
Southern California
tournaments.
Southern California Toyota Dealers will become the title
sponsor to the
prestigious Hermosa Beach event which will become the "AVP Crocs Tour
Toyota Hermosa Beach Open presented by Bud Light" scheduled for June
9-11, 2006.
The agreement gives Toyota a strong presence at the four
events and
includes commercial units, television features,
in-telecast Scorebug,
courtside signage, and on-site display space in the Sponsor Village.
"The AVP will provide us with a great platform to connect with
our
target consumers through the Tour's loyal and fun-loving
fan base," said
Roger Hogan, President of the Southern California Toyota Dealers
Association. "Each AVP Crocs
Tour stop is a world-class sporting event
and all 58 dealers
with Southern California Toyota are excited to work
together
with the AVP to build this relationship in our first year and
in the years to come."
"We are proud and excited to add Toyota to our roster of first-class
sponsors," said Leonard Armato, Tour commissioner
and CEO. "Working
together, we plan to extend the exposure
of Toyota and AVP beach
volleyball from coast to coast with the thrilling play and atmosphere
that our fans have come to know and expect from our AVP Crocs Tour
events."
The four Southern California Toyota-sponsored tournaments
will air
nationally on FOX Sports Net (Hermosa Beach, Calif.)
and on NBC
(Manhattan Beach, CA).
About the AVP Pro Beach Volleyball Tour, Inc.
AVP Pro Beach Volleyball Tour, Inc. is a lifestyle sports entertainment
company focused on the production, marketing and distribution of
professional beach volleyball events worldwide. AVP operates the
industry's most prominent
volleyball tour in the United States, the AVP
Crocs Tour.
Featuring more than 200 of the top American men and women
competitors in the sport, AVP will hold 16 AVP Crocs Tour
events
throughout the United States in 2006. In 2004, AVP athletes
successfully represented the United States during the Olympics in
Athens, Greece, winning gold and bronze medals, the first medals won by
U.S. women in professional beach volleyball. For more information,
please log onto avp.com.
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