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AVP & JetBlue Announce Sponsorship Agreement Airline To Sponsor Sacramento, Brooklyn And Manhattan Beach Stops On
the 2006 AVP Crocs Tour
LOS ANGELES - June 5, 2006 - AVP Pro Beach Volleyball
Tour, Inc., a
wholly-owned subsidiary of AVP, Inc., a
lifestyle sports
entertainment company focused on
professional beach volleyball, and
JetBlue Airways, the
nation's leading low fare airline, today announced
a new, sponsorship agreement for this 2006 AVP Crocs Tour
season. The
national touring series, features more than 200
of the nation's top male
and female professional beach
volleyball players.
As part of the deal, JetBlue will sponsor three stops on the
2006 AVP
Crocs Tour - the Sacramento Open (June 15-18,
2006) followed by the Manhattan
Beach Open (August 10-13, 2006 ) and the Brooklyn Open (August 17-20, 2006).
Highlights of the deal include:
* JetBlue will receive tent space in the "AVP Exhibition
Village"
and Center Court promotions throughout the three sponsored tournaments
* AVP will provide JetBlue with a presenting sponsorship of six
issues of the AVP's bi-monthly newsletter during the 2006 calendar year
* Jet Blue will provide 75 complimentary, round-trip flights for
AVP use during the course of the season.
"We are extremely pleased to announce this new partnership between the
AVP Crocs Tour and JetBlue, the fastest-growing low fare airline in the
country and one of the nation's most recognizable brands," said Leonard
Armato, CEO and Tour Commissioner. "We see this agreement as a great
sign of the confidence that JetBlue Airways has in the AVP platform and
the sport of beach volleyball."
"The AVP and JetBlue are brands that are both synonymous
with a fun and
active lifestyle making this a perfect match,"
said
Mark Rogers, West
Coast Sponsorships and Events Coordinator, JetBlue Airways. "We look
forward to activating
our sponsorship at the upcoming AVP Sacramento
Open and
to growing our partnership throughout the 2006 AVP Crocs
Tour
season."
About AVP Pro Beach Volleyball Tour, Inc.:
AVP Pro Beach Volleyball Tour, Inc. is a lifestyle sports entertainment
company focused on the production, marketing and distribution of
professional beach volleyball events worldwide. AVP operates the
industry's most prominent
volleyball tour in the United States, the AVP
Crocs Tour.
Featuring more than 200 of the top American men and women
competitors in the sport, AVP will hold 16 AVP Crocs Tour events
throughout the United States in 2006. In 2004, AVP athletes
successfully represented the United States during the Olympics in
Athens, Greece, winning gold and bronze medals, the first medals won by
U.S. women in professional beach volleyball. For more information,
please visit: www.avp.com.
About JetBlue Airways:
In the six years since its launch, JetBlue Airways has focused on
creating a new airline category -- an airline that offers value, service
and style. Based out of New York City, the low-cost carrier currently
serves 35 destinations with more than 410 flights daily. Onboard
JetBlue, customers enjoy roomy leather seats and 36 channels of free
DIRECTV® programming (c), the most live TV available on any airline.
On flights longer than two hours, a selection of first-run movies and
bonus features from FOX InFlight™ is also available.
JetBlue offers customers generous brand name snacks and beverages,
including freshly brewed Dunkin' Donuts coffee,
and delicious wines
selected by the airline's Low Fare Sommelier, Josh Wesson from Best
Cellars. On overnight flights from the West, the airline now offers
Shut-Eye Service, with a Shut-Eye Kit™ designed exclusively for
JetBlue by Bliss Spa and other special amenities including a "good
morning" hot towel service. With JetBlue, all seats are assigned, all
travel is ticketless, all fares are one-way, and an overnight stay is
never required. For information or reservations call 1-800-JETBLUE
(1-800-538-2583) or visit jetblue.com.
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